Amazon Listing Optimization Services

Amazon listing optimization covers copy and keywords: title, bullet points, product description, A+ Content copy, and backend search terms. Listing design covers visuals: main image, secondary images, infographics, A+ Content modules, Brand Story, and Storefront. Selouse offers both, as separate services. Most brands need both. The free audit tells you which is the bigger gap for your specific listing. If you need visuals, our Amazon listing design service covers them.

We start with your primary ASIN and pull search volume, click share, and conversion data for every relevant term in your category. We then map competitor listings to find terms your top competitors rank for that you do not. Finally, we analyze Rufus query patterns for your product type to capture conversational search terms that traditional keyword tools miss. The research document is shared with you before copy is written.

Rufus is Amazon's AI shopping assistant, launched in 2024, that answers buyer questions and surfaces product recommendations based on listing content. When a buyer asks Rufus 'what is the best protein powder for muscle recovery,' Rufus reads listing copy to decide which products to recommend. Listings optimized for Rufus are written to answer the specific questions buyers ask, not just to match keyword strings. This is now a ranking factor that most listing copy does not account for.

A fully optimized listing indexes several hundred to over a thousand unique keywords across the title, bullets, description, A+ Content, and the backend search terms field. The number is less important than the quality and relevance of the terms indexed. Over-stuffing high-volume terms you cannot convert on inflates impressions without improving sales rank. We prioritize terms your product can actually convert on at the current price and review count, then build outward.

A single ASIN optimization, covering title, five bullets, description, A+ Content copy, and backend terms, is delivered in 5 to 7 business days from the date we receive your completed brief. Multi-ASIN projects are scoped based on the number of listings and the degree of variation between them. Rush timelines are available. The free audit is delivered in 5 business days before any paid work begins.

Yes, for brands with an active Selouse Amazon account management engagement. The account ops team uploads the optimized copy, formats each field correctly, and confirms indexing after the listing goes live. For optimization-only clients, we deliver the copy in a formatted document with a field-by-field upload guide. If you grant temporary Seller Central access, we can handle the upload as part of the project.

Yes, and it is often worth doing. A listing ranking well on broad terms but converting below category average has a keyword-to-conversion mismatch that optimization fixes. A listing ranking well but missing long-tail terms is leaving indexed demand on the table. We audit what is working before changing anything, so the optimization builds on existing ranking momentum rather than resetting it.

Pricing is per ASIN, based on the scope of work, specifically whether A+ Content copy is included and whether backend research needs to start from scratch or can build on existing keyword data. Multi-ASIN projects are priced as a batch. Month-to-month for ongoing catalog optimization, no long-term contracts. Exact pricing comes from the free audit once we understand your listing, your category, and the scope of the gap.

Yes, as a separate service. Listing optimization covers the words: title, bullets, description, A+ copy and backend terms. Amazon listing design covers the visuals: product images, infographics, A+ module design and Brand Store. The free audit shows which gap is bigger for your listing.