TikTok Shop Algorithm: How the For You Page Actually Ranks Your Videos
(The Complete Guide) A video from an account with 900 followers can pull 200,000 views and sell out a product in a weekend. A video from an account with 40,000 followers, posted the same week, can die at 300 views. Both were tagged correctly. Both went up on TikTok Shop. The difference comes down to […]
TikTok Shop Commission Rates by Category: What Sellers Are Paying in 2026
TikTok Shop commission rates get boiled down to one number everywhere you look: a flat 6% referral fee in the US. That number gets repeated in almost every seller guide on this topic, and it’s also the least useful number in your entire cost stack. The real question isn’t what TikTok takes. It’s what TikTok […]
TikTok Shop Referral Fee vs. Affiliate Commission: What’s the Difference
TikTok Shop takes two separate cuts out of every sale, and they are not the same thing. The referral fee is what TikTok charges for running the platform. The affiliate commission is what you pay a creator, and only when that creator’s content actually drove the order. Mixing the two up is the fastest way […]
TikTok Shop Fees and Commission: The Complete 2026 Guide for Sellers
TikTok Shop’s headline referral fee is 6%. That number gets repeated everywhere, and it is also the least useful number for pricing a product. Between the referral fee, the affiliate commission you set for creators, Smart Promotion, fulfillment, and the cut TikTok keeps when an order gets refunded, a seller who prices off the headline […]
