Why “We Lowered Your ACOS” Is the Easiest Claim in Amazon PPC
Any agency can lower your ACOS by Friday. Cut the bids, pause the non-branded campaigns, push spend toward your own brand name, and the number falls on its own. That is why a lowered ACOS Amazon PPC report is the easiest claim in this industry to make and the hardest one to trust. A falling […]
Amazon PPC Agency Red Flags: The Complete Guide to Spotting a Bad Agency
Most sellers don’t fire a bad Amazon PPC agency for wasting ad spend. They fire it eight months later, after the wasted spend has already dragged down organic rank, eaten into margin, and shown up in a dozen reports that all said “ACOS is down” while profit quietly wasn’t. By then, switching costs more than […]
Amazon PPC Campaign Structure & Architecture: The Complete Guide
The average Amazon CPC hit $1.22 in 2026. That is $0.10 higher than last year, and the trajectory is not slowing down. If your Amazon PPC campaign structure cannot isolate which keywords drive profit and which ones drain budget, you are paying for that confusion on every single click. Most PPC guides hand you a […]
Your Amazon Campaigns Aren’t Underperforming. They’re Built Wrong
You lowered your bids. You paused the campaigns that were bleeding money. You launched a few fresh ones to start clean. A month later, the numbers look almost exactly the same. Most underperforming Amazon PPC campaigns are not broken by bids or budgets. They are built wrong. When optimization stops working, the problem usually is […]
Amazon PPC Keyword Cannibalization: How One Keyword Poisons Your Account
Your ACoS is creeping up, your daily budget is gone before lunch, and a campaign that used to print money has gone quiet. You have checked your bids, paused the obvious losers, and nothing moved. The problem might be a single keyword sitting in the wrong campaign. Amazon PPC keyword cannibalization is real, and it […]
Amazon PPC Attribution & Reporting Accuracy: The Complete Guide
Your Amazon ACOS from yesterday is not final. Neither is last week’s Sponsored Products. Amazon PPC attribution runs on a delay. The platform keeps updating sales and order data against old dates for up to 28 days after the fact. This means every report you pull is a snapshot of a number still moving. Sellers […]
The Hidden Cost of Pausing Amazon PPC Campaigns to Save Budget
Pausing Amazon PPC campaigns to save budget usually costs more than it saves. The savings are easy to see: you switch off a campaign, and next month’s ad bill drops. The cost is harder to see, because it shows up later and lands somewhere your ad dashboard never looks. When you pause, you stop the […]
Break-Even ACOS Explained: Why a Higher ACOS Can Mean More Profit
Break-even ACOS is the highest advertising cost of sale a product can run before each ad-driven sale stops making money. It equals your profit margin before ads, nothing more complicated than that. Most sellers treat that number as a ceiling to stay far below, and that instinct quietly costs them money. The gap between your […]
Amazon PPC Profitability: How ACoS, TACoS, and Break-Even ACoS Actually Work Together
Real Amazon PPC profitability has almost nothing to do with a low ACoS number. A 40% ACoS can make you five times more money than a 15% ACoS. Not in some edge case. We’ve watched it happen across three brands in the same category, running the same offer at the same time. If you’re chasing […]
