hi@selouse.com

— Our Services

Cross-border expansion without six months of false starts.

Full-service Amazon marketplace expansion into EU, UK, Japan, Brazil, and beyond. VAT, compliance, localization, FBA logistics, and country-specific PPC handled by a senior team that has done the launch before.

Get a Free Expansion Audit

$ 0 M⁺

Marketplaces Launched

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Avg. Weeks to First Sale

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International Revenue Managed

— Free 5 Days Turnaround

Get a Free Marketplace Expansion Audit

A written assessment of your expansion readiness, delivered in 5 business days. Market fit analysis, compliance checklist, projected launch timeline, and estimated cost, all documented before you commit to anything. No credit card. No sales calls until you ask for one.

— Rated by real clients

Reviewed where it counts.

Real scores from the platforms buyers actually check before hiring an international expansion partner.

4.9/5

4.7/5

4.9/5

4/5

4.3/5

Trusted by brands already selling in markets you haven't entered yet.

— For established Amazon brands ready to expand

Marketplace expansion fails because of the boring stuff. VAT, EORI, localization, logistics. We handle all of it.

Most cross-border Amazon launches stall not because the product fails, but because the operational scaffolding was never properly built. VAT registration in the wrong sequence, IOSS thresholds missed, listings machine-translated and never optimized, Pan-EU FBA set up without mapping the margin impact per country. The exciting part, selling in new markets, gets blocked by paperwork and logistics that most brands are not equipped to handle. Selouse works with established US and UK brands doing $50K-$5M per month who have proven SKUs and want to expand into EU, UK, Japan, Brazil, or other non-US marketplaces without spending six months figuring out the compliance layer themselves. We build the operational foundation, launch the listings, run the PPC, and hand you a market that generates revenue instead of headaches.

— What's covered

Every part of a new marketplace launch, handled end to end.

Compliance, localization, logistics, PPC, and Brand Registry, across every market we launch you into.

Marketplace Selection & Sizing

Data-driven analysis of which markets actually fit your product, your margin profile, and your logistics capacity, before a single registration is filed or a single dollar is spent.

VAT, EORI & Compliance Setup

Tax registration, IOSS filing, fiscal representative appointment, EORI numbers, and all the compliance scaffolding that has to be right before your first international sale, handled by people who have done it across multiple markets.

Pan-European FBA & EFN Strategy

The right fulfillment model chosen for your SKU mix and margin, with a clear breakdown of Pan-EU FBA versus EFN costs and trade-offs so you are not surprised by storage fees after launch.

Localized Listing Creation

Native-language listings written by human translators who sell on Amazon in those markets, not machine-translated copy that converts poorly and signals low quality to local buyers.

Live ShCountry-Specific PPC Launchopping & Live Selling

Every new marketplace is a new auction with different competitors, different search behavior, and different keyword economics. Fresh keyword research and campaign builds per country, not a copy-paste of your US structure.

Brand Registry Across Marketplaces

Trademark coverage verified and Brand Registry enrollment handled per region so your brand is protected and A+ Content is accessible from day one in each new market.

Logistics & Freight Coordination

Inbound shipment planning, prep center coordination, customs documentation, and freight partner management so inventory arrives in market on time and without clearance surprises.

Performance Monitoring & Scale Plan

Each market gets its own P&L view and a rolling scale roadmap, so you know exactly how each country is performing and where the next investment should go.

— How it works

From expansion audit to first international sale, in four phases.

Most brands reach first sale in a new marketplace within 6-8 weeks of kickoff, compliance included.

01

Expansion Audit

Market fit analysis, compliance checklist, projected launch timeline, and cost estimate produced as a written document. You know exactly what the launch involves before anything is filed or funded.

Week 1

02

Setup & Compliance

VAT registration, EORI, marketplace accounts opened, localized listings drafted, Brand Registry filed, and logistics plan confirmed. The compliance layer that kills most launches is built correctly from the start.

Weeks 2–3

03

Launch

Listings live, inventory in market, country-specific PPC campaigns running, and first sales tracked. The market is open and generating data before the end of week eight.

Ongoing

04

Scale Across Markets

Country-by-country optimization, ad spend scaled on what is converting, and a clear decision framework for which additional marketplaces to enter next, backed by P&L data from the markets already live.

Month 2+

— Client results

Real launches. Real markets. Real revenue.

Results from real accounts. Before and after. No vague “significantly improved” language.

View All Case Studies

We took a brand-new Baby & Maternity seller from $0 to $3.1M on TikTok Shop in 12 months.

A US-based maternity brand came to Selouse with a warehouse full of inventory and no presence on TikTok Shop. No account, no listings, no creators, no ad history. Twelve months later, we'd scaled them to 26,700+ orders, 592 monthly creators with active sales, and a peak month of $900K+ in GMV.

We took a brand-new Baby & Maternity seller from $0 to $3.1M on TikTok Shop in 12 months.

03 — Testimonials

Straight from our clients.

What brand founders say after launching into new markets with the Selouse expansion team.

— In their words

Hear it directly from them.

Written feedback from US brands now selling in Europe and UK brands now selling in the US.

"They helped me identify and address the key challenges I was facing, implemented effective strategies that led to remarkable results. Thanks to their dedication and expertise."

Client Story

Testimonial

Client Story

Testimonial

Client Story

Testimonial

— Why Selouse

We have done the launch. We know where it breaks.

Three reasons established brands choose Selouse to run their international marketplace expansion.

i.

Compliance handled in-house, not referred out

Most agencies outsource VAT registration, EORI, and fiscal representation to third-party accountants, then charge a margin on top. Selouse handles the compliance work directly, which means faster turnaround, cleaner communication, and no broken telephone between your expansion team and a separate compliance provider you have never spoken to.

ii.

Localization that actually converts

Machine-translated Amazon listings rank poorly and convert worse. Selouse uses native-language writers who understand Amazon's search algorithm in each target marketplace, not translators working from a brief. The difference is measurable in conversion rate within the first 60 days of a listing being live.

iii.

Operators who have expanded their own brands

Selouse runs its own brands in the same markets it launches yours into. That means the Pan-EU FBA versus EFN decision is made from experience with real margin data, the VAT sequence is understood from having got it wrong and corrected it, and the PPC keyword research starts from a genuine understanding of how buyers search in each market, not a template applied across regions.

— How we compare

Selouse vs typical agencies vs consultants.

Eight capabilities that separate full-service marketplace expansion from the alternatives.

Selouse

Typical Agencies

Freelancers

VAT & compliance handled in-house (not outsourced)

✓

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Native-language localization (not machine-translated)

✓

~

✗

Country-specific PPC launches included

✓

✗

Multi-marketplace P&L reporting

✓

~

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Capped client roster (10-15 brands at a time)

✓

✗

Operators who have launched in EU, UK, and Japan

✓

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Month-to-month, no lock-in contracts

✓

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Single point of contact across all markets

✓

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Insights

Fresh thinking from our expansion team.

VAT guides, market-by-market breakdowns, and Pan-EU FBA analysis from the launches we run every quarter.

View all articles

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— Common questions

Answers before you ask.

Eight questions we hear from brands before committing to a new marketplace launch, answered directly.

Ask Question

Which marketplaces do you currently cover?

EU5 (Germany, France, Italy, Spain, Netherlands), UK, Japan, and Brazil. We also support US launches for non-US brands entering Amazon.com. If you are looking at a market not listed here, reach out and we will tell you honestly whether we have the operational depth to do it properly or whether a different partner would serve you better.

Do you handle VAT registration and tax compliance directly?

Yes. VAT registration, IOSS setup, EORI numbers, and fiscal representative appointment where required are all handled in-house by the Selouse team, not outsourced to a third party. We have completed these registrations across EU, UK, and Japan. Timeline varies by country but we give you a realistic completion date in the expansion audit before anything is filed.

How long does a EU launch typically take from kickoff to first sale?

6-8 weeks for most EU launches, assuming your product is already in stock and your trademark is registered or in progress. The compliance phase (weeks 2-4) is the longest. If VAT registration in a specific country is delayed by local tax authority processing times, we flag that upfront and plan around it. Some markets move faster. Japan takes longer. The expansion audit maps the realistic timeline for your specific situation.

Do US-to-EU and EU-to-US brands need different strategies?

Yes. US brands expanding into EU face VAT registration, IOSS, EORI, and localization as the primary challenges, plus a Pan-EU FBA versus EFN decision. EU brands expanding into the US face a simpler compliance structure but need to understand Amazon.com's more competitive PPC landscape, different buyer search behavior, and the FBA inbound logistics from a non-US origin. Both directions are services Selouse runs. The audit covers the specific requirements for your direction and origin market.

Can you handle Japan or non-EU expansion too?

Yes. Japan is an active service. It requires a different compliance approach from EU (no VAT, but specific import duties and labeling requirements), and the PPC keyword research starts from scratch since Japanese buyers search very differently from English-language markets. Brazil is also covered. For markets outside EU, UK, Japan, and Brazil, contact us and we will assess whether we have the operational depth to run the launch properly.

What's the typical investment to launch in a new marketplace?

It depends on the market, the compliance requirements, and whether we are launching from scratch or optimizing an existing presence. The expansion audit produces a cost estimate before you commit to anything. There are no surprises after kickoff. Month-to-month engagement, no long-term contracts.

Do you also run PPC in the new marketplace or do I need a separate agency?

Country-specific PPC is included in the expansion service. Every new marketplace launch includes fresh keyword research for that market, campaign architecture built for that auction, and ongoing bid optimization managed by the same team running your expansion. You do not need a separate PPC agency for the new market. If you already have a Selouse PPC engagement running for your US account, the international PPC folds into the same senior team.

— Free Expansion Audit

Find out which market to enter first and what it actually takes to get there.

Request the free expansion audit and get a written market fit analysis, compliance checklist, and launch timeline in 5 business days. No credit card, no sales calls.