European Marketplace Expansion Services

EU5 (Germany, France, Italy, Spain, Netherlands), UK, Japan, and Brazil. We also support US launches for non-US brands entering Amazon.com. If you are looking at a market not listed here, reach out and we will tell you honestly whether we have the operational depth to do it properly or whether a different partner would serve you better.

Yes. VAT registration, IOSS setup, EORI numbers, and fiscal representative appointment where required are all handled in-house by the Selouse team, not outsourced to a third party. We have completed these registrations across EU, UK, and Japan. Timeline varies by country but we give you a realistic completion date in the expansion audit before anything is filed.

6-8 weeks for most EU launches, assuming your product is already in stock and your trademark is registered or in progress. The compliance phase (weeks 2-4) is the longest. If VAT registration in a specific country is delayed by local tax authority processing times, we flag that upfront and plan around it. Some markets move faster. Japan takes longer. The expansion audit maps the realistic timeline for your specific situation.

Yes. US brands expanding into EU face VAT registration, IOSS, EORI, and localization as the primary challenges, plus a Pan-EU FBA versus EFN decision. EU brands expanding into the US face a simpler compliance structure but need to understand Amazon.com's more competitive PPC landscape, different buyer search behavior, and the FBA inbound logistics from a non-US origin. Both directions are services Selouse runs. The audit covers the specific requirements for your direction and origin market.

Yes. Japan is an active service. It requires a different compliance approach from EU (no VAT, but specific import duties and labeling requirements), and the PPC keyword research starts from scratch since Japanese buyers search very differently from English-language markets. Brazil is also covered. For markets outside EU, UK, Japan, and Brazil, contact us and we will assess whether we have the operational depth to run the launch properly.

It depends on the market, the compliance requirements, and whether we are launching from scratch or optimizing an existing presence. The expansion audit produces a cost estimate before you commit to anything. There are no surprises after kickoff. Month-to-month engagement, no long-term contracts.

Country-specific PPC is included in the expansion service. Every new marketplace launch includes fresh keyword research for that market, campaign architecture built for that auction, and ongoing bid optimization managed by the same team running your expansion. You do not need a separate PPC agency for the new market. If you already have a Selouse PPC engagement running for your US account, the international PPC folds into the same senior team.

European marketplace expansion is the process of launching and scaling an existing Amazon business into new European marketplaces, including VAT and tax registration, EORI setup, localized listings, Pan-European FBA logistics, and market-specific advertising. Done properly, it lets a brand that's already proven on Amazon.com generate new revenue in markets like Germany, France, and the UK without duplicating the entire operational build from scratch.

For most US brands, Germany is the strongest starting point; it's Amazon's largest European marketplace by revenue. The UK is often a close second because there's no language barrier and demand patterns are closer to the US. Your specific category, price point, and existing search demand outside the US all factor into the right first market, which is exactly what the expansion audit maps out before you commit to one.

A registered business entity, VAT registration in your target country (or countries, depending on your fulfillment model), an EORI number for customs clearance, and Amazon Brand Registry enrollment in that marketplace if you want A+ Content and brand protection. We handle the registration and filing for all of these directly rather than referring you to a separate accountant or compliance provider.

Not necessarily a full EU-based company; most sellers register for VAT directly as a non-EU business. Some countries do require a fiscal representative (a locally registered party who takes on some liability for your VAT compliance) depending on where you're registering from and which country you're entering. We confirm exactly what's required for your specific situation as part of the expansion audit, since this varies by country.

Returns are processed through Amazon's standard EU return workflows, with country-specific return windows and requirements factored into your logistics plan. Customer service in the local language is handled through Amazon's buyer-seller messaging, and we set up templated responses in-market so response times stay fast even outside US business hours.