TikTok Shop Referral Fee vs. Affiliate Commission: What’s the Difference
TikTok Shop takes two separate cuts out of every sale, and they are not the same thing. The referral fee is what TikTok charges for running the platform. The affiliate commission is what you pay a creator, and only when that creator’s content actually drove the order. Mixing the two up is the fastest way […]
TikTok Shop Fees and Commission: The Complete 2026 Guide for Sellers
TikTok Shop’s headline referral fee is 6%. That number gets repeated everywhere, and it is also the least useful number for pricing a product. Between the referral fee, the affiliate commission you set for creators, Smart Promotion, fulfillment, and the cut TikTok keeps when an order gets refunded, a seller who prices off the headline […]
