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TikTok Shop (US)
Full TikTok Shop Management
12 Months (Ongoing)
Baby & Maternity Brand is a US-based Baby & Maternity brand with a tight catalog of 78 SKUs spanning everyday parenting essentials. Strong product, well-managed warehouse, ready inventory. Everything a launch needs except a sales channel.
They came to Selouse with a clear ask. Build TikTok Shop into a real revenue line. Their team would handle inventory and fulfillment. We’d handle everything else, from account setup and listing optimization to creator outreach, affiliate management, and paid ads.
Most case studies open with optimization stories. Existing accounts, existing listings, existing data. This one didn’t. The brand had no TikTok Shop, no creator relationships, no ad pixels, no historical performance to learn from. The category, Baby & Maternity, is one of the hardest on the platform. Parents research before they buy. Trust is non-negotiable.
The brand had a polished product and a fulfillment operation, but TikTok Shop was a green field. Account setup, compliance, payment integration, shipping templates, and 78 individual product listings all needed to happen before a single order could ship.
Baby & Maternity buyers don’t impulse purchase. They watch reviews, compare brands, and rely heavily on creator recommendations from parents in their feed. Generic content doesn’t move the needle here. We needed creators who actually fit the audience, not just creators with a follower count.
A typical TikTok Shop launch focuses on three or four hero products. We didn’t have that luxury. The brand wanted full catalog activation from the start. That meant 78 listings optimized individually (no templates, no copy-paste) and an ad and creator strategy that could distribute attention without diluting it.
Most agencies lean hard on one channel (usually creator outreach OR ads). We ran three in parallel. Each pillar fed the others. Creator content gave the ad team better material. Ad spend amplified top-performing creator videos. Listing optimization meant every click converted harder. The result was a system that compounded, with revenue splitting roughly 50/50 between affiliate-driven and paid.
TikTok Shop registration, compliance, payment integration, and shipping setup, plus full optimization of all 78 SKUs. Titles, descriptions, images, and keywords were tuned individually for TikTok Shop’s discovery algorithm in the Baby & Maternity category. No templates. Conversion was built in from day one.
100,000+ creator contacts every month through TikTok Affiliate Center, split between open collaboration (broad reach) and target collaboration (handpicked parenting-niche creators). Sample seeding to qualified creators, ongoing relationship management, and a tight feedback loop on which content was driving sales. By March 2026 we’d reached 108,711 creator contacts in a single month.
50% of creators who post sponsored content for a brand never drive a single sale. Our funnel inverted that. 50% of creators who posted content for [Client Name] in March 2026 generated actual sales (592 of 696 posters), well above TikTok Shop benchmarks. Volume matters, but so does fit.
Paid campaigns ran alongside organic creator content, amplifying top-performing products and creator videos. Budget scaled as ROI proved out. The paid/organic revenue split stayed balanced at roughly 50/50, reducing dependence on any single channel.
The first six months were foundation. Listings, creator relationships, ad optimization. Revenue was real but not headline-grade. From October 2025 onward, all three pillars started compounding on each other and growth went vertical. This is the part most operators don’t budget for, and it’s the reason most TikTok Shop accounts plateau before they ever see real scale.
Same products. Same warehouse. New playbook. Year over year, every core metric grew over 4,000%.
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