This Privacy Policy explains how Selouse (Desverto LLC, doing business as Selouse) collects, uses, and protects personal information when you visit www.selouse.com or use our services. Selouse is an Amazon PPC and account management agency, so this policy also covers the data we access inside the Marketplace accounts you let us manage. By using our website or services, you agree to the practices described here.
01Information We Collect
1.1 Information You Give Us
We collect information when you fill out a form, book a call, request an audit, sign a Service Agreement, subscribe to our newsletter, or contact us. This can include:
- Your name, email address, phone number, and job title
- Business details, such as company name, brand names, business address, and Amazon or TikTok Shop store links
- Billing information, such as billing contact and payment details (card data is handled by our payment processors, not stored by us)
- Business information you choose to share, such as margins, budgets, sales goals, product costs, and inventory plans
- Brand assets and product content, such as images, logos, and product descriptions
- Messages, call notes, and meeting recordings (we will tell you before a call is recorded)
1.2 Information From Your Marketplace Accounts
When you grant us access to Amazon Seller Central, Vendor Central, Amazon Ads, Amazon DSP, TikTok Shop, or similar platforms, we can see business data inside those accounts. That includes advertising data (campaigns, keywords, bids, spend, impressions, clicks, conversions), sales and traffic reports, listing and catalog data, inventory levels, and account health information.
These accounts can also contain your customers’ information, such as order details and shipping addresses. We do not export, store, or use your customers’ personal information unless a specific task requires it (for example, resolving an order issue you asked us to handle). Where we do touch it, we follow Amazon’s Data Protection Policy, TikTok Shop’s data rules, and your instructions, and we act as a service provider on your behalf.
1.3 Information Collected Automatically
When you visit our website, we collect technical data such as IP address, browser type, device type, pages visited, time on page, referring website, and approximate location based on IP. We collect this through cookies and similar tools (see Section 9).
1.4 Information From Other Sources
We may receive information from business directories, LinkedIn, referral partners, Amazon’s Service Provider Network, and Amazon Ads Partner programs when a brand contacts us through them.
02How We Use Your Information
We use the information we collect to:
- Deliver the Services, including managing campaigns, optimizing listings, building reports, and handling account issues
- Prepare proposals, audits, and quotes you request
- Communicate with you about your account, performance, approvals, and invoices
- Process payments and keep financial records
- Improve our services, website, and internal processes, including building anonymized benchmarks across accounts
- Send newsletters and marketing emails, where you have agreed to receive them
- Detect fraud, protect our systems, and meet legal obligations
We do not sell your personal information. We do not use one client’s confidential business data to benefit another client. Benchmarks we build from many accounts are aggregated and anonymized so no single brand can be identified.
03Legal Bases for Processing
Where laws such as the GDPR apply, we rely on these legal bases:
- Contract: to perform our Service Agreement with you or take steps you request before signing one
- Legitimate interests: to run and improve our business, keep our website secure, and market our services to businesses with similar needs, where those interests are not outweighed by your rights
- Consent: for marketing emails, non-essential cookies, and publishing your name or results in case studies
- Legal obligation: to keep tax and accounting records and respond to lawful requests
You can withdraw consent at any time. Doing so does not affect processing that happened before you withdrew it.
04How We Share Information
We share personal information only in these situations:
- Service providers: tools that help us run the business, such as CRM and email platforms, project management tools, cloud storage, analytics, reporting software, payment processors, and scheduling tools. They can use the data only to provide their service to us.
- Marketplaces: when we act in your accounts, the platform (Amazon, TikTok, or Walmart) receives the actions and content we submit for you, under its own privacy policy.
- Affiliated teams: our creative and operations teams under the same company, when your Service Agreement includes their work.
- Legal reasons: when required by law, court order, or a government request, or to protect our rights, our clients, or others from fraud or harm. We share only what is required.
- Business transfers: if Selouse is part of a merger, acquisition, or sale of assets, your information may transfer to the new owner, who must honor this policy.
- With your permission: in any other case where you have agreed.
05Security of Your Information
We protect your information with technical and organizational measures suited to the type of data we hold. These include:
- Encrypted connections (TLS/SSL) for our website and the tools we use
- Multi-factor authentication on internal systems and client account access
- Access through each Marketplace’s official user permission system instead of shared passwords
- Role-based access, so team members see only the accounts and data they work on
- Confidentiality agreements with every employee and contractor
- Removal of access when a team member leaves or a client engagement ends
- Regular review of the tools and vendors we use
No system is completely secure. If you think your information or account access has been put at risk, contact us right away.
06Data Breach Notification
If we learn of a security incident that affects your personal information, we will:
- Contain the incident and stop further unauthorized access.
- Investigate what data was affected and who is impacted.
- Notify affected clients and individuals without undue delay, and within the time limits set by applicable law.
- Tell you what happened, what data was involved, what we have done about it, and what steps you can take.
- Notify regulators where the law requires it.
- Review and update our security practices to prevent a repeat.
If an incident involves your Marketplace accounts, we will also help you take the steps the Marketplace requires, such as changing permissions or reporting to Amazon.
07Data Retention
We keep personal information only as long as we need it for the purpose it was collected, or as long as the law requires. After that, we delete it or anonymize it.
| Type of data | How long we keep it |
|---|---|
| Client account and contact information | Length of the engagement plus 2 years |
| Reports, campaign records, and project files | 3 years after the engagement ends |
| Data viewed inside your Marketplace accounts | Not copied out except for reports; access removed when the engagement ends |
| Invoices, payments, and tax records | 7 years |
| Prospect and inquiry information (no engagement) | 2 years from last contact |
| Newsletter and marketing preferences | Until you unsubscribe |
| Website analytics data | Up to 26 months |
If you ask us to delete your information sooner, we will do so unless we have a legal reason to keep it.
08Your Privacy Rights
Depending on where you live, you may have the right to:
- Access: get a copy of the personal information we hold about you
- Correction: fix information that is wrong or incomplete
- Deletion: ask us to delete your information
- Restriction: ask us to limit how we use your information
- Portability: receive your information in a common, machine-readable format
- Objection: object to processing based on legitimate interests or for direct marketing
- Withdraw consent: where we rely on your consent
- Complain: lodge a complaint with a data protection authority
To use any of these rights, email legal@selouse.com. We will verify your identity, then respond within 30 days (or up to 45 days where US state law allows, with notice). Standard requests are free.
If you are a customer of one of our clients and your data sits in their Marketplace account, please contact that brand directly. We will help them respond to your request.
8.1 GDPR (EEA, UK, and Switzerland)
If you are in the European Economic Area, the United Kingdom, or Switzerland, the GDPR and equivalent laws apply to our processing of your data. For website visitors, prospects, and client contacts, Selouse is the data controller. For personal data inside a client’s Marketplace accounts, Selouse acts as a processor on the client’s behalf.
We follow the GDPR principles of lawfulness, fairness, transparency, purpose limitation, data minimization, accuracy, storage limitation, security, and accountability. You can lodge a complaint with your local data protection authority if you believe we have not handled your data correctly.
8.2 California and Other US States
If you live in California, the CCPA as amended by the CPRA gives you the right to know what personal information we collect and why, to request deletion or correction, to opt out of the sale or sharing of personal information, to limit the use of sensitive personal information, and to be free from discrimination for using these rights. Residents of other states with privacy laws, including Texas, Virginia, Colorado, and Connecticut, have similar rights.
In the past 12 months, we have collected identifiers (name, email, phone, IP address), commercial information (services purchased), internet activity (website usage), and professional information (company and job title), for the purposes listed in Section 2.
Selouse does not sell personal information. If we use advertising cookies that count as “sharing” for cross-context behavioral advertising, you can opt out through our cookie settings or by emailing us. We also honor Global Privacy Control (GPC) signals as an opt-out request.
An authorized agent can submit a request for you with your written permission, and we will verify both identities before acting.
09Cookies and Tracking Technologies
Our website uses cookies and similar tools to work properly, measure traffic, and improve our marketing. We use four types:
| Cookie type | What it does | Can you turn it off? |
|---|---|---|
| Essential | Page loading, security, form submission, remembering your cookie choice | No, the site needs them |
| Analytics | Counts visits and shows which pages people use (for example, Google Analytics) | Yes |
| Functional | Remembers preferences and powers embedded tools such as call booking and chat | Yes |
| Advertising | Measures our ad campaigns and shows our ads on other sites (for example, Google Ads, Meta, and LinkedIn pixels) | Yes |
We may also use pixel tags in our emails to see whether an email was opened, which helps us avoid sending content you do not read.
9.1 Managing Cookies
You can accept or reject non-essential cookies through the cookie banner on your first visit, and change your choice later through the “Cookie Settings” link in our footer. You can also:
- Block or delete cookies in your browser’s privacy settings
- Install the Google Analytics Opt-out Browser Add-on
- Opt out of interest-based ads through the Digital Advertising Alliance or Your Online Choices in Europe
- Limit ad tracking in your phone’s privacy settings
Blocking some cookies may stop parts of the website from working.
10Do Not Track and Global Privacy Control
There is no common industry standard for how websites should respond to browser “Do Not Track” signals, so our website does not change its behavior based on them. We do honor Global Privacy Control (GPC) signals as a request to opt out of advertising cookies and the sharing of personal information, as described in Section 8.2.
11Third-Party Links and Platforms
Our website and reports may link to other sites, such as Amazon Seller Central, TikTok Shop Seller Center, partner tools, and social media. We are not responsible for how those sites handle your information. Their own privacy policies apply, and we encourage you to read them.
If you interact with our pages on LinkedIn, Facebook, Instagram, YouTube, or TikTok, those platforms may collect data about you under their own policies. Social sharing buttons and embedded content on our site may do the same.
12Children’s Privacy
Our website and services are for businesses and are not directed to anyone under 18. We do not knowingly collect personal information from children. If you believe a child has given us personal information, email legal@selouse.com and we will delete it.
13International Data Transfers
Selouse is based in the United States, and our team and service providers may work from other countries. When personal information from the EEA, UK, or Switzerland is transferred to a country without an adequacy decision, we use safeguards such as the European Commission’s Standard Contractual Clauses, the UK International Data Transfer Addendum, or the EU-US Data Privacy Framework where a provider is certified. We transfer only the data needed for the task.
14Service Providers and Data Processing Agreements
We sign written agreements with service providers that handle personal information for us. Those agreements require them to:
- Use the data only on our instructions
- Keep it secure and confidential
- Tell us promptly about any breach
- Delete or return it when the service ends
- Get our approval before passing it to their own subcontractors
Clients who need a Data Processing Agreement with Selouse for data inside their Marketplace accounts can request one at legal@selouse.com.
15Automated Decision-Making
We use software and rules to automate parts of campaign management, such as bid adjustments and budget pacing. These tools act on advertising data, not on decisions about individual people. Selouse does not make decisions with legal or similarly significant effects on any person using fully automated processing.
16Complaints
If you have a concern about how we handle your information:
- Email legal@selouse.com with “Privacy Concern” in the subject line, describing the issue and how you would like it resolved.
- We will confirm receipt within 2 Working Days.
- We will investigate and send a written response within 15 Working Days.
- If you are not satisfied, you can ask for a review by our management team, and we will reply within 10 Working Days.
If the issue is still not resolved, you can contact your local data protection authority (EEA and UK) or your state attorney general (US). We will not treat you differently for raising a complaint.
17Accessibility
If you need this policy in another format, such as large print or plain text, email legal@selouse.com and we will provide it within 10 Working Days.
18Related Policies
This Privacy Policy works alongside our Terms and Conditions, which cover the contract between you and Selouse when you use our services. Where the two conflict on a privacy or data matter, this Privacy Policy controls.
19Changes to This Privacy Policy
We may update this policy when our services, tools, or legal requirements change. We will post the new version on this page with an updated “Last Updated” date. For material changes, we will also email active clients and show a notice on the website before the change takes effect, unless the law requires an immediate change. Earlier versions are available on request.
20Contact Us
For questions or requests about this Privacy Policy or your data:
| Company | Selouse (Desverto LLC) |
|---|---|
| Address | 5900 Balcones Drive STE 13296, Austin, TX 78731, United States |
| legal@selouse.com | |
| Website | www.selouse.com |
Office hours: Monday to Friday, 9:00 AM to 5:00 PM Central Time. We aim to reply to privacy questions within 2 Working Days. For urgent matters, put “URGENT PRIVACY MATTER” in the subject line.
